My name is Amine Shimou.

Creative Director and Visual Artist.​​

​

When I lead a campaign, or design a product, my goal is simple: make people feel something, the way a good book pulls you in. I’ve been told I make brands feel more current, more human, and hard to ignore. And at the end of the day, that’s what I care about most: offering real value and building a genuine connection between a product and the people it’s meant for.

​

I've been crafting stories and concepts since I was a kid, learning from and writing alongside professionals and building little worlds around ideas, values, or mottos. I didn’t realize then how much those early hours of writing and drawing would shape the way I think today, but that same instinct is what I use now when I shape brands, campaigns, and products. I still love storytelling, and I still love creating worlds with real personality and meaning. It taught me how to see culture, art, and everyday life in a way that I can translate into visuals, motion, and narrative.

​