Bio

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I am Amine Shimou, an American Moroccan creative lead and storyteller. I’ve always been drawn to building worlds, and now I do that for brands. I create visual systems, campaigns, and identities that actually feel like something. For me it is never just about making things look polished. I want the work to carry context, emotion, and a sense of place, whether it is through photography, film, typography, or spatial design.

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A lot of my perspective comes from travel and being out in the world. I pay attention to colors, textures, and the way people move through different environments. I bring those observations back into my work so things feel grounded and intentional, not generic. I also think a lot about sustainability and materials, both in physical design and digital experiences.

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I like working with founders, brands, and creators who want more than nice visuals. They want a point of view. My strength is noticing what will resonate with people before it is obvious and then shaping that into something real across content, campaigns, and overall brand energy. At the end of the day, I just want the work to feel honest, purposeful, and built to last.